Social media expert  had just stepped down for a &quot;,[url=http://www.polouscheaps.com]polo ralph lauren[/url];career break" after four years with networking giant  when  came knocking late last year with a job offer.
Still far from decided but intrigued, Mr,[url=http://www.cheapminibootssonsaleuk2.co.uk]ugg boots[/url]. Crane agreed to sign up with the , -based solar leasing firm – but just as a customer.
He filled out a free online Sungevity iQuote, punching in his roof specifics, electricity usage, and other household details. In less than 24 hours, the company calculated the roof's pitch and orientation to the sun and emailed Crane a design of his solar array without ever stepping foot in his  home.
The quote tallied how much money the panels would save on electricity bills. And it stated that, at no cost to Crane,[url=http://www.c0achoutletusa2.com]coach outlet store[/url], he could lease an installation from Sungevity, skipping out on tens of thousands of dollars in upfront costs.
Looking over the proposal led to an &quot;,[url=http://www.cloutletcheapshoes.com]louboutin shoes[/url];aha" moment for Crane.
Going solar seemed like a transformative choice, he told  in an interview, and he wanted to talk about it far and wide. For a social networking guy, that was huge. 
"I felt in my bones that solar is a social phenomenon," Crane said. "What I saw very quickly through my own experience was that families are making a very big emotional decision.
"Solar is not a bunch of black panels on a roof," he continued,[url=http://www.cheapgucchandbagsoutletus.com]cheap gucci bags[/url]. "Solar is a lifestyle.&quot;,[url=http://www.cheapgucchandbagsoutletus.com]gucci outlet[/url];
That was in January. One month later Crane signed on to be Sungevity's chief marketing officer, and in that same week in February his real-life rooftop array was first connected to the grid.
"Being that wowed ... by the customer experience was the impetus to say,[url=http://www.polouscheaps.com]polo ralph lauren outlet[/url], 'This is what I want to do with my life for the next few years,[url=http://www.lvhandbasoutletcheap.com]louis vuitton outlet[/url],' " Crane said.
He said he hopes to bring to Sungevity and the fledgling solar industry the same skills he brought to one of the biggest social networks in the world. [i](Paragraph includes correction added on 08/10/2011) [/i]
LinkedIn's membership rose by 700 percent in recent years to more than 120 million users in 200-plus countries and territories. The goal of Crane's new position is to connect residential solar users – online and off – to generate buzz and new buyers for installations nationwide. 
[b]A 'rooftop revolution'[/b]
As a first step Crane is heading up Sungevity's aggressive marketing campaign, dubbed the "Rooftop Revolution,&quot;,[url=http://www.cloutletcheapshoes.com]christian louboutin shoes[/url]; which aims to position the firm as the top residential solar provider in the nation. 
The initiative kicked off in July in conjunction with Sungevity's expansion into , , , , and . The idea is to transform the company into a household name, but also to raise awareness about the relative ease with which homeowners can now go solar – thanks largely to the advent of the solar lease.
Sungevity installed more than 250 solar arrays between 2008 and 2009. Since offering its no-money-down lease in 2010,[url=http://www.cheapminibootssonsaleuk2.co.uk]ugg boots sale[/url], installations have grown tenfold to more than 2,000 arrays today, the majority of which are in its existing markets of , California, and . And, the solar provider plans to double its headcount to 200 new employees by the end of this year.
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