Check out this short video from Sungevity, an Oakland-based PV-manufacturer.  Their new CMO, Patrick Crane, is no stranger to social networking - before signing on with Sungevity he was the CMO of the explosively popular social networking site LinkedIn.

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I love Patrick's point that a solar system, in and of itself, is a conversation piece.  Friends, families, neighbors - they'll all want to know more about it.  It's up to you to provide the outstanding experience and, as marketers, facilitate those conversation.

Are you taking advantage of the social aspect of solar?