<strong>Memo to:</strong> All Master Dealers and Regional Distribution Centers
<strong>From: </strong> Molly Friar
<strong>Subject: </strong>July 2011 Sales Report

You’ve been hearing all about collective buying sites over the past 2 years. You may know them by the name Groupon, BloomSpot, Kgbdeals, Living Social, Daily Deals, Groop Swoop, or Buckaroo. The concept is simple - it’s a “daily deal” site that offers deep discounts, 50% – 90% off, on services and products. Overall, it brings buyers and sellers together in a fun way using the internet and social media.

There are 50 million Groupon subscribers alone with more than 22 million Groupons sold in over 400 markets across the country. The first national Groupon was for the Gap; it offered a $50 gift card for $25. It crashed the site within the first hour… not before I bought one though! It’s been a national sensation ever since. That got us thinking, could Groupon work for you?

Aquatherm offers a $200 coupon on our website that you already honor, right? What about taking that offer to a larger group of potential customers and getting paid for it? Groupon would allow you to offer the homeowner a specific discount off the purchase of a solar system for their home. Only truly interested homeowners would purchase the deal. What does that mean to you? A lead worth gold! You get a copy of all of the homeowners that purchased the deal - a truly easy shopping list of qualified leads.

And it’s free to you, the business owner to post a Groupon. You are helped by a Groupon representative to create witty write-ups using a bright design and a huge click to buy button to entice the buyers. Your Groupon would only be shown to subscribers in your market, and a "time left to buy" countdown creates a sense of urgency in potential buyers. What’s the catch? It is simple - Groupon takes 50% of each purchased deal.

For Example: Say you offer $250 off of a Solar Pool Heating System for $50. For every 10 Groupons you sell, Groupon takes $250 and you make $250. When a customer turns in their Groupon, their $250 discount only costs you $225! Not to mention some Groupon purchasers that may never turn theirs in – in that case, you get to keep the $25.

To learn more about how you can take advantage of Groupon in your market call me at 732-905-9002 ext 226 or visit <a href="http://www.grouponworks.com/">http://www.grouponworks.com/</a>. It works and could work for you.

In July, Aquatherm celebrated their 19<sup>th</sup> annual Summer Sales Retreat in beautiful South Beach Miami, Florida. Those in attendance were treated to a great week of sun and sand at the Loew’s Resort and Spa right in the center of South Beach. Additionally, we had the opportunity to take a “ride on the wild side” on the Thriller Miami speed boat tour. It was an hour long ride full of thrills with time spent on the open water, up close views of “Millionaires Row” the homes of the rich and famous, and a stunning sunset to complete the trip. We ended the week with a farewell dinner at Larios on the Beach, a restaurant owned by Gloria Estefan. What a fitting end to a great time!

July was hot, and so were the sales numbers! Interestingly enough, we have another month with the top three Dealers and Salesperson of the month being exactly the same. <strong> Mark Naylor </strong>of<strong> Mark Naylor Solar Specialists</strong> owned the top dealer spot and the top salesman spot with 43 sales and 315 collectors installed for July. What a fantastic month for Mark and his team! Coming in 2<sup>nd</sup> with 181 collectors and 20 sales is <strong>Terry Naylor</strong> of <strong>Naylor Solar Specialists</strong>. It’s tough to sell solar in over 100 degree weather, way to go Terry! And, in 3<sup>rd</sup> is <strong>Brandon Chase</strong> from <strong>SunChaser, Inc</strong> with 128 panels and 18 sales. Congratulations Brandon for a job well done.  <strong> </strong>

<strong>Just a reminder that Aquatherm’s annual production shut-down will occur next week beginning on Monday, August 29. During this time there will be no production or shipping. The office will be open during normal business hours. </strong>

<strong>The office will be closed on Monday, September 5 in observance of Labor Day.</strong>

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I hope everyone has a safe and enjoyable holiday as we look forward to getting our fall season underway.

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A bit of sad news – Gerry Kilgore’s Dad passed away last week. Gerry and Connie, you’re in our thoughts and prayers.  Our sympathies as well to Reed Wilson and his family for the loss of Reed’s mother earlier this week.

Lastly, thank you to those who participated in the “PPP Contest”. We’ll be sending out a separate memo to celebrate the winners.

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