For many moons now, we've maintained individual "partial dealer listing" pages on our two flagship brand sites, www.warmwater.com and www.solarindustries.com.  The idea behind these pages is to provide a point of reference for your potential customer that adds credibility to your business as a recognized Ecosun / Solar Industries Dealer.

[caption id="attachment_160" align="alignright" width="300" caption="Screenshot of the former &quot;View Partial List&quot; navigation link."]<a href="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun.jpg"><img class="size-medium wp-image-160" title="Partial Dealer List Ecosun" src="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun-300x290.jpg" alt="" width="300" height="290" /></a>[/caption]

While I still think these pages are important tools for our Dealer Network, I saw them causing more harm than good in their current location as part in the navigation bar on each site.  From tracking inbound emails generated by the website, it became clear to me consumers were becoming confused.

Some wondered where the actual Dealer contact information was, not realizing this was simply a partial listing of reputable Dealers.  Others might not have seen their potential Dealer on the list, which could cause a lack of credibility/trust (with our current Distribution model we only know to add a Dealer's name if we're specifically asked by a Distribution Center).

<strong>Effective today, the partial dealer listing pages are accessible by adding "/dealers" to the end of either website.  (www.warmwater.com/dealers &amp; www.solarindustries.com/dealers).</strong>

By relocating these pages as what we'd call "backdoor" pages, we're able to continue providing credibility and trust for our Dealer Network while simplifying the process for interested visitors to contact you.

Call it "Phase One" in my plan to ultimately shorten the distance between an interested website visitor and you.

Warmest Regards,

Dan Sizelove
Marketing Coordinator