So you want to increase your local visibility in some key markets, while keeping costs low? There are a few tricks that may help drive more traffic your way - including your idea for a "landing page" loaded with keywords (for example a page listing all counties in your desired market called "Areas We Service").

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I can give you an easy one today that should help almost immediately and won't cost a dime.

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Have you heard of <a title="http://www.google.com/places/" href="http://www.google.com/places/" target="_blank">Google Places</a>? It's essentially a listing service provided by Google, for local businesses, and it's free. You set your service range, add a logo and some photos, and you're done. Beyond the obvious benefits of an additional listing on the most popular search engine, Places are also integrated into Google Maps, which display local listings at the top of Google search results.

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By default, Google already has most businesses listed in its system somewhere. Gen-Con, for instance, appears here: <a title="http://bit.ly/HwNz97" href="http://bit.ly/HwNz97">http://bit.ly/HwNz97</a>. You will see in the upper right corner (above the map) "Business Owner?" - clicking that will take you to the Google Places landing page, where you have the option of signing in or signing up. If you have a Google account, go ahead and sign in. If not, follow the prompts, it shouldn't take long. A Google login is a good thing to have nowadays, as they do offer a lot of premium services at no cost once you are signed up. I noticed the address is not what we have on file, so it may be best to claim this listing as your own and make any updates necessary.

Places will require "validation/verification" that you are who you say you are. This can be accomplished via phone or by mail.

If you have any questions on setting this on, please reach out to me and I can help walk you through it.

Back to the landing page idea, for a moment. If it's something that can be accomplished with little investment of time on your part, such as sending a list of counties to your web guy and having him pop a page onto the the site, then I say go for it.  I should mention though, that this type of "keyword stuffing" can also be looked at as a bad thing, by search engines like Google. Their algorithm is a moving target, so what can help one day can hurt the next. That's the nature of their beast.

Regards,

Dan
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Dan SizeloveMarketing Coordinator

Aquatherm Industries, Inc.
(732) 905-9002, Ext: 228
<a title="mailto:jdsizelove@warmwater.com" href="mailto:jdsizelove@warmwater.com">jdsizelove@warmwater.com</a>

"Live Green. Swim Warm."


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