For many moons now, we've maintained individual "partial dealer listing" pages on our two flagship brand sites, www.warmwater.com and www.solarindustries.com.  The idea behind these pages is to provide a point of reference for your potential customer that adds credibility to your business as a recognized Ecosun / Solar Industries Dealer.

[caption id="attachment_160" align="alignright" width="300" caption="Screenshot of the former &quot;View Partial List&quot; navigation link."]<a href="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun.jpg"><img class="size-medium wp-image-160" title="Partial Dealer List Ecosun" src="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun-300x290.jpg" alt="" width="300" height="290" /></a>[/caption]

Though I still think these pages are important tools for our Dealer Network, I saw them causing more harm than good in their current location as part in the navigation bar on each site.  From tracking inbound emails generated by the website, it became clear to me consumers were becoming confused.

Some wondered where the contact information was, others became all-consumed in this list being the

Call it "Phase One" in my plan to ultimately shorten the distance between an interested website visitor and you.