For years we've maintained individual <strong>"partial dealer listing"</strong> pages on our two flagship brand sites - www.warmwater.com and www.solarindustries.com.  The idea behind these pages is to provide a point of reference for your potential customer that <strong>adds credibility to your business</strong> as a recognized Ecosun / Solar Industries Dealer.

[caption id="attachment_160" align="alignright" width="300" caption="Screenshot of the former &quot;View Partial List&quot; navigation link."]<a href="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun.jpg"><img class="size-medium wp-image-160" title="Partial Dealer List Ecosun" src="http://www.aquathermindustries.com/portal/news/wp-content/uploads/2011/06/Partial-Dealer-List-Ecosun-300x290.jpg" alt="" width="300" height="290" /></a>[/caption]

While I still think these pages are important tools for our Dealer Network, I saw them <strong>causing more harm than good in their current location</strong> as part of the navigation bar on each site.  From tracking inbound emails generated by the website, it became clear to me <strong>consumers were becoming confused</strong>.

Some wondered where the actual Dealer contact information was, not realizing this was simply a partial listing of recognized Dealers.  Others might not have seen their potential Dealer on the list, which could cause a lack of credibility/trust (currently, we only add Dealers if requested by a Distributor).

<strong>Effective today, the partial dealer listing pages are only accessible by adding "/dealers" to the end of either website.  (www.warmwater.com/dealers &amp; www.solarindustries.com/dealers).</strong>

By relocating these pages as what we'd call "backdoor" pages, we're able to continue providing credibility and trust for our Dealer Network while simplifying the process for interested visitors to contact you.

Call it "Phase One" in my plan to ultimately shorten the distance between an interested website visitor and you.

Warmest Regards,

Dan Sizelove
Marketing Coordinator