<span style="color: #000000;"><strong><em>(Opportunity at the bottom of this post to score a free collector!)</em></strong></span>

Check out this short video from Sungevity, an Oakland-based PV-manufacturer.  Their new CMO, Patrick Crane, is no stranger to social networking - before signing on with Sungevity he served as Chief Marketing Officer to the explosively popular social networking site LinkedIn.

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(Source: <a title="Sungevity Website" href="http://www.sungevity.com/solar-social-network" target="_blank">Sungevity Website</a>)

I love Patrick's point that a solar system, in and of itself, is a conversation piece.  Friends, families, neighbors - they'll all want to know more about it.  It's up to you to provide the outstanding experience and, as marketers, facilitate those conversation.

Are you taking advantage of the social aspect of solar?

- Dan

<strong><em>P.S. - Dave says one free collector to whoever can find and sell Mr. Crane a solar pool heater!  (Dan's hint: It's a pretty good bet he's on LinkedIn)</em></strong>