[quote=&quot;JanetPliszka&quot;:7o5w4my8]My constant struggle with pricing is 
A). What is a good balance of a variety of beautiful products without overwhelming a client with too many choice?
B). What are winning collections for both clients and our studio. 

If anyone has suggestions for that, I would so appreciate insight!

To answer questions that Andrea posted... I think markup depends if you have a studio space or not.   I remember reading in the PPA that studio based should up prices fourfold (and that includes total price of product, shipping, duty for us Cdn folk)    Home based businesses were suggested to go up threefold.[/quote:7o5w4my8]

Hey girl!

I do admittedly have tons of options, I keep my A la Carte list to the side but I present just the collections to clients at first to prevent that overwhelmed feeling. I broke them down into main categories:

Premium Collections:
3 collections that feature our best album, best wall piece, and all full res files. These are top prices between $2-3K bc its got the best of the best.

Album Collections:
This is the lower-end version of the collections above. It has a lower-end album, a wall print, and 5x7 sized digital files (only a selection, not all of them). These range between $800 - $1800

Digital Collections:
For clients who just want digital I sell them as full res files, with a credit towards print/product purchases 

Wall Collections:
Customized wall galleries bundled for a discount pricing

And basically I ask the clients... which would you like to focus on? An album, digital files, or wall pieces? This gives them actual tangible pieces to consider rather than the number of images or price. I have been using this model for years now with great success. I do find myself tweaking here and there but the basic logic is the same.