                                                                                                                
                                                         www.prodocsol.com
                                  440 S Missouri Ave., WY 82609  307-333-1305 prodocsol@msn.com
______________________________________________________________________________________        


TO: 	-Executive Director
       	-Practice Management Division

FROM:  Richard Blauvelt
               President/CEO

RE:        Proposal for Special PM Books-Association Revenue

DATE:  October 25, 2010



Dear Physician Association,

	I am creating revenue generators for Associations and would like your input. I am creating Specialty products and would love to share the ideas with you. 

	The concept is simple. I create Manuals for your membership and print package and mail them to you, and you in turn market them as product lines for your membership.

1.	 The Association can:
	
a.	Add to the lists of books. For instance, I may have a book 130 Ideas to Decrease Expenses in the Medical Practice for 2010-2011. Your members may love this in a tight economy and be looking  for ways to decrease expenses next year, we update the Manual and have 140 Ideas to Decrease Expenses in the Medical Practice with the help of your members contributing to this work I have started for future printings.  We want to work with your Association as the central point for issues such as this so that you have a vehicle for your members to be successful in practice management.

b.	The Association can sell these manuals for whatever they want; covering their advertising, mailing and staff time, and then the rest is profit for the Association.

Page 2


c.	Have their logo on the cover for their members. (There may be an extra printing charge for something like this).
d.	Contribute any ideas to make our joint products better
e.	Develop a chapter geared directly for their specialty to be printed in the Manual. It would be in the back section of the book and the numbers continue as if it were part of the Manual from the beginning. Therefore, the cover AND the last chapter can be contributed by the Association so the Manual becomes customize by the Association and a joint project with PRO-DOC SOLUTIONS.

2.	Because this is a new concept, taking out the “middle manâ€ (publisher) and the author making  ONLY 4-8 percent royalties, this gives the author as well as the Association revenues as a partner helping  your physicians in Practice Management and helping with their success.

3.	The following practice management product lines are being developed now and should be ready soon.


•	150 Ideas to Increase Reimbursement

This is an exciting LIST of easy understandable things a practice can do to insure they have the major revenue enhancers in a tough society. They are divided for easy reading and put in proper sections of the practice (eg Billing, Front Desk, Facility, Collections) where the revenue enhancers take place. These are the key revenue enhancers, some common and some not, that are in our field of healthcare. The PM articles have been thoroughly scanned, plus our PRO-DOC ideas, all to make this a great list to increase practice revenues and help make their practice successful. This would be a part of the Association’s goal, as many physicians believe that is their mission. Many Associations fail here and they don’t even feel represented, and feel they are getting beat!

 
•	130 Ways to Decrease Expenses
	
	       The sister companion Manual would be the 130 Ideas to Decrease Expenses
	Obviously, when money comes in, we don’t want it to go out so fast our practice 	struggles. We are then working harder, not smarter. Therefore, a list for     	physicians to go by and make sure they are lean and mean. We currently have 130 	ways developed in this Manual.
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•	Do-It Yourself FULL PRACTICE ASSESSMENT

	This is the actual Full Practice Assessment used by the national consultants of PRO-DOC SOLUTIONS. The extraordinary manual will now be produced and part of this Practice Management Series. This was probably the best Full Practice Assessment on the market when this consults were done. Now it can be yours to sell to your members. The Practice Assessment is often in a question format by sections of the practice. Hundreds of questions to stimulate thought on the Operations of the Practice. The Assessment, when done onsite by one of our national consultants, costs the practice anywhere between $5,000-$20,000, depending on the number of physicians. Now, it can be your tool to see operationally where your member’s practice stands. Invest in your practice. Take the challenge!


•	Administrator/CEO Job Description (24 pages)

	When shared with the MGMA, Administrators were shocked at what an Administrator is responsible for. It is also a tool for Boards/Physicians to know what the Administrator does all day! A great eye opener.


•	Master Compliance List for Practices

	Taking eight years already, this is probably the best compliance list in the nation. Not even the AMA has such a list to help their physicians. It still needs much more work, but this will again shock physicians. Compliance seems to be the name of the game, and all physicians should know what laws and Regulations that affects them. It will be coded so the compliance is clear: write policy, hang up posters, education and when done etc. This will be the only tool on the market where physicians can go online and have all the compliance at their fingertips. Over17 government agencies, committees and subcommittees had to be contacted for this project. That is why a single website should be done for all physicians, and will be an extensive project and we may ask for funding from all the Associations to help ALL physicians. 


4.	We have started with these, as they are in our consulting file and we will now create them for physician practices that they can buy.  We may also have an HR Audit and a Finance Audit but will be available in late 2011 before we can get these out.


HERE IS A SMAPLE PAGE OF THE DECREASING EXPENSES MANUAL



Page 4

                                                               SAMPLE ONLY



SUPPLIES continued


102       Joining a purchasing group, whether from the hospital, IPA, MSO or a national GPO, (Group Purchasing Organization) or even right around the corner at a supply store, may be cheaper than several national supply companies you currently deal with.

Explanation: A huge expense in many medical practices is of course, medical supplies. The practice needs to look at their suppliers, the costs, and to get bids. Competition is healthy. It keeps all parties honest. Work on getting your supply costs down by 10 percent this year. It can be done. 

Person Responsible:_______________________ Date Completed_______________
Comments:



103       Centralize supplies for better control. If you have separate clinics, have a main order area where the clinics can get their supplies.

Explanation:  Some practices that let each of the clinics order whatever they want, whenever they want, usually have a huge expense problem. When medical supplies are controlled, costs go down.

Person Responsible:_______________________ Date Completed________________
Comments:









This will be a binder so that it can become a working Manual. The pages will be in a wire binder so this is a flexible working tool. The numbered tasks are divided uniquely for ease of working with this tool. Under each task, the following will printed.
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1.	The task number and the main idea is mentioned first. 
2.	Not all decreases will need further explanation, but if it needs one, this is in smaller font.
3.	If the practice desires, we have made it easy to assign tasks to the staff, and date it when completed- either the task done, or an explanation as to why it is not done, or in the comment section, the physicians may says this task will not be done, or in this case, a solo provider may not have satellite clinics and there is only one supply closet. The comments are up to the practice physicians/Board.


Cost:  There will be two costs with this partnership- your cost from  me, and the cost you charge your membership. The first idea I had, was the Association decide what they want to sell it for, and we split 50-50. The problem with this, mist hast if the Association wants to give it away for very little, I may not even cover the expenses of developing it, printing it, and mailing it. I am still open to this idea, if the price is over $149 or more.

	If not, I would probably charge $85 for each book, and the Association can chage whatever they desire to cover their expenses of mailing and marketing and staff time. Ideally, I believe the Manuals could be sold for $199 each (by Association) to the membership.


We can also do sponsored seminars, consulting services if your PM Division does not do this. We have also written PM articles for Association newsletters.


About the Author:  Rick Blauvelt started PRO-DOC SOLUTIONS 15 years ago and PRO-PHYSICIAN NETWORK before that. He has a Masters degree in Health Services Management and 35 years in healthcare, both as a Vietnam Era medic, and then as a leader in healthcare.

He has written 40 books, consulted over 800 practices, taught in 280 cities/40 states and is well known for his expertise in practice management. He is now semi-retired with a disability so he now works alone and would like to help Associations.





QUESTIONAIRE

1.	Do you like this concept that the Association can participate with a private author and increase their revenues though sales through their members?
____________________________________________________________________________________________________________________________________

 
2.	 Do you prefer a title like 

•	150 Ways to Decrease Expenses OR
•	 150 Ideas to Decrease Expenses
Other:______________________________________________________________________________________________________________________________

3.	Are you interested in customizing your Manual, or selling it generically?

a.	Customize logo only on front cover
b.	Customize last chapter with our specialty de creases and increases
c.	Both
d.	Sell generically with nice cover.
Other_________________________________________________________________________________________________________________________

  
4.	Cost of Manual: Please comment how you believe we cost the manual

a.	Cost to buy wholesale? What YOU pay per manual? $___________________
b.	What you would sell it to your members for?  $______________________


5.	 Do you like these manuals and believe they would sell with your members?

Yes_____________________________________________________________
No______________________________________________________________

Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Fax to: 307-333-1305      Email to: prodocsol@msn.com          Call: 307-333-1305
Mail to:  Rick Blauvelt   440 S Missouri Ave, Casper, WY 82609
